Sometimes you do get large associated with poles, but both poles and zeroes matter for the frequency response.
The poles manifest themselves as very large (in fact infinite)
on the complex
plane. However, the Bode plots we've been drawing show the value of
only as a function of
, the (positive) imaginary part of the complex frequency, i.e., the value as you go up the imaginary
axis on the
plane. This regime is relevant for sinusoidal frequencies (going off this imaginary axis corresponds to transients, which matters for some applications, but we won't be treating it much).
The
vs.
Bode plot corresponds to the product of distances to zeroes from a point on the positive
axis, divided by the product of the distances to poles from this point. So there might be a big denominator at some
, but this could be canceled by an also-large numerator.
Examples: the single-pole low-pass filter does have its largest value at , which is the closest you can get to the pole (which lives on the negative real axis). The single-pole high-pass filter has one pole and one zero, and these both get larger (and their ratio approaches 1) as you slide up to very high
on the imaginary axis.